Advertising & Media Insights

Insights, strategies and trends from the world of advertising, branding, digital marketing and media planning.

Outdoor Advertising

Why Outdoor Advertising Still Works in 2025

Discover why hoardings, transit media and outdoor campaigns continue to deliver strong brand recall in the digital age.

5 min readProsira Team
Digital Marketing

How Brands Can Combine Digital & Traditional Media

Learn how integrated campaigns using digital, print, radio and outdoor media drive higher ROI.

6 min readProsira Team
Events & Expo

Event Marketing: Turning Footfall Into Brand Loyalty

Understand how experiential marketing and exhibitions help brands create long-term customer connections.

4 min readProsira Team